| International Marketing:
Lessons |
Introduction:
International Marketing (Open)
This brief Video Introduces the professor and topics to
be covered in the course
- Lesson 1 Managing a Global Economy
- Lesson 2 Country Mangers Abroad
- Lesson 3 Challenging Global Markets
- Lesson 4 The Government & The Global Environment
- Lesson 5 The Local Environment Phase III
- Lesson 6 Customer Sensitivity, Convenience and Service
- Lesson 7 Product Inception & Development
- Lesson 8 Place & Promotion
- Lesson 9 The Age Of Access Phase I The Next Capitalist Frontier
- Lesson 10 The Age Of Access Phase II Enclosing the Cultural Commons
- Final Exams
Course
Content, Lessons, and Tests: International Marketing (Open)
The lessons and topics for this course are provided
in audio and video format. A test will follow the conclusion
of each lesson to verify the concepts covered have been
learned.
Review
of Topics and Lessons: International Marketing (Open)
A outline of the topics covered in this course is provided
in video format.
Conclusion:
International Marketing (Open)
Final notes and comments about the course made by the
author. |
