International Marketing Lessons
International Marketing Lessons
Introduction:
International Marketing
(
Open)
This brief Video Introduces the professor and topics to
be covered in the course
-
Lesson 1 Managing a Global Economy
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Lesson 2 Country Mangers Abroad
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Lesson 3 Challenging Global Markets
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Lesson 4 The Government & The Global Environment
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Lesson 5 The Local Environment Phase III
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Lesson 6 Customer Sensitivity, Convenience and Service
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Lesson 7 Product Inception & Development
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Lesson 8 Place & Promotion
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Lesson 9 The Age Of Access Phase I The Next Capitalist Frontier
- Lesson 10 The Age Of Access Phase II Enclosing the Cultural Commons
- Final Exams
Course
Content, Lessons, and Tests: International Marketing
(Open)
The lessons and topics for this course are provided
in audio and video format. A test will follow the conclusion
of each lesson to verify the concepts covered have been
learned.
Review
of Topics and Lessons: International Marketing
(Open)
A outline of the topics covered in this course is provided
in video format.
Conclusion:
International Marketing
(Open)
Final notes and comments about the course made by the
author.
