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International Marketing
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International Marketing: Lessons
International Marketing: Lessons

Introduction: International Marketing (Open)
This brief Video Introduces the professor and topics to be covered in the course
  1. Lesson 1 Managing a Global Economy
  2. Lesson 2 Country Mangers Abroad
  3. Lesson 3 Challenging Global Markets
  4. Lesson 4 The Government & The Global Environment
  5. Lesson 5 The Local Environment Phase III
  6. Lesson 6 Customer Sensitivity, Convenience and Service
  7. Lesson 7 Product Inception & Development
  8. Lesson 8 Place & Promotion
  9. Lesson 9 The Age Of Access Phase I The Next Capitalist Frontier
  10. Lesson 10 The Age Of Access Phase II Enclosing the Cultural Commons
  11. Final Exams

Course Content, Lessons, and Tests: International Marketing (Open)
The lessons and topics for this course are provided in audio and video format. A test will follow the conclusion of each lesson to verify the concepts covered have been learned.

Review of Topics and Lessons: International Marketing (Open)
A outline of the topics covered in this course is provided in video format.

Conclusion: International Marketing (Open)
Final notes and comments about the course made by the author.