International Marketing Resourse

International Marketing Course
International Marketing Resourse

Kotler, Philip (2003).Marketing Insights From A to Z: 80 Concepts Every Manager Needs To Know. Hoboken, NJ: John Wiley & Sons, Inc.
Rifkin, Jeremy (2000). The Age of Access:
The New Culture of Hypercapitalism Where All of Life is a Paid-For Experience.
New York, NY: Jeremy P. Tarcher/Putman and Penguin