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International Marketing: Resources
International Marketing: Resources

Kotler, Philip (2003).Marketing Insights From A to Z: 80 Concepts Every Manager Needs To Know. Hoboken, NJ: John Wiley & Sons, Inc. 
Rifkin, Jeremy (2000). The Age of Access: 
The New Culture of Hypercapitalism Where All of Life is a Paid-For Experience. 
New York, NY: Jeremy P. Tarcher/Putman and Penguin