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Critical Thinking
 
 
Critical Thinking
Course in Business Comunications
 
Critical Thinking

The following course in Critical Thinking is provided in its entirety by Atlantic International University's "Open Access Initiative" which strives to make knowledge and education readily available to those seeking advancement regardless of their socio-economic situation, location or other previously limiting factors. The University's Open Courses are free and do not require any purchase or registration, they are open to the public.

The course in Critical Thinking contains the following:

  • Lessons in video format with explaination of theoratical content.
  • Complementary activities that will make research more about the topic , as well as put into practice what you studied in the lesson. These activities are not part of their final evaluation.
  • Texts supporting explained in the video.

The Administrative Staff may be part of a degree program paying up to three college credits. The lessons of the course can be taken on line Through distance learning. The content and access are open to the public according to the "Open Access" and " Open Access " Atlantic International University initiative. Participants who wish to receive credit and / or term certificate , must register as students.


Lesson 1: BASES AND EXPONENTS

Critical thinking is a rich concept that has been developing throughout the past 2500 years. The term "critical thinking" has its roots in the mid-late 20th century. We offer here overlapping definitions, together which form a substantive, trans disciplinary conception of critical thinking.

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Lesson 2: What Is Critical Thinking?

Although there is little agreement about what it means to think critically in psychology, I like the following broad definition: The propensity and skills to engage in activity with reflective skepticism focused on deciding what to believe or do
Students often arrive at their first introductory course with what they believe is a thorough grasp of how life works. After all, they have been alive for at least 18 years, have witnessed their fair shares of crisis, joy, and tragedy, and have successfully navigated their way in to your classroom.

Video Conference

Lecture Materials

Lesson 3: Thinking Skills in Education and LifeThinking Skills in Education and Life

An important goal of education is helping students learn how to think more effectively. The pages below will help you, as a learner and/or teacher, improve your skills in Creative Thinking (to generate ideas) and Critical Thinking (to evaluate ideas) and combining these skills into productive Problem-Solving Skills

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Lesson 4: COMPLEX THINKING

A separate set of mental processes facilitates your ability to do complex, sophisticated thinking, such as understanding concepts, generating original ideas, and using logical approaches to address complicated problems. Complex thinking includes many key abilities that are important to success in today’s world.

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Lesson 5: Defining Critical Thinking

Critical thinking is the intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from, or generated by, observation, experience, reflection, reasoning, or communication, as a guide to belief and action. In its exemplary form, it is based on universal intellectual values that transcend subject matter divisions: clarity, accuracy, precision, consistency, relevance, sound evidence, good reasons, depth, breadth, and fairness.

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Lesson 6: Six Thinking Hats

'Six Thinking Hats' is an important and powerful technique. It is used to look at decisions from a number of important perspectives. This forces you to move outside your habitual thinking style, and helps you to get a more rounded view of a situation.

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Lesson 7: CREATIVE TRAINING & DEVELOPMENT

These competencies include knowledge, skills, or behaviours that are critical for successful job performance in the immediate term or near future. This is in contrast with development, which is training that provides employees with competencies for anticipated future jobs and roles. The goal of training is for employees to master the knowledge, skill, and behaviours emphasized in training programs and to apply them to their day-to-day activities. Recently it has been acknowledged that to impart a competitive advantage, training has to involve more than just basic skill development and training to gain a competitive advantage.

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Lesson 8: MARKETING

Creative Marketing is defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Kotler and Armstrong also defined marketing as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. In this case marketing can be considered as “an organizational effort to create and retain profitable customers through positive relationship building between the organisation and its internal as well as external customers in a socially responsible manner“. In order to create and retain profitable customers, the marketing concept has become the way of thinking with the customer located at the centre of the business.

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Lesson 9: PRODUCT & PRICING STRATEGIES

This lesson deals with the first two components of a marketing mix: product strategy and pricing strategy. Marketers broadly define a product as a bundle of physical, service, and symbolic attributes designed to satisfy consumer wants. Therefore, product strategy involves considerably more than producing a physical good or service. It is a total product concept that includes decisions about package design, brand name, trademarks, warranties, guarantees, product image, and new-product development.

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Lesson 10: BUSINESS MODELS, BUSINESS STRATEGY & INNOVATION

The issues related to good business model design are all interrelated, and lie at the core of the fundamental question asked by business strategists how does one build a sustainable competitive advantage and turn a super normal profit? In short, a business model defines how the enterprise creates and delivers value to customers, and then converts payments received to profits.

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