Course Description for International Marketing:

In defining international marketing, Philip Kotler, the author ofMarketing Insights From A to Z… states that it’s a “business without borders” that enables the “best growth paths for a business.” According to the author, the best benefit to marketing internationally is in helping a company to diversify their risks by creating products and services that mature at home and that are growing abroad.

Within this course, students will study and gain the necessary knowledge and strategic patterns that businesses use to achieve success in a global market environment.

Topics and Lessons for International Marketing:

1. Lesson 1 Managing a Global Economy
   
2. Lesson 2 Country Mangers Abroad
   
3. Lesson 3 Challenging Global Markets
   
4. Lesson 4 The Government & The Global Environment
   
5. Lesson 5 The Local Environment Phase III
   
6. Lesson 6 Customer Sensitivity, Convenience and Service
   
7. Lesson 7 Product Inception & Development
   
8. Lesson 8 Place & Promotion
   
9. Lesson 9 The Age Of Access Phase I The Next Capitalist Frontier
   
10. Lesson 10 The Age Of Access Phase II Enclosing the Cultural Commons
11. Final Exams
    

Objectives for International Marketing:

Within this course, students will study and gain the necessary knowledge and strategic patterns that businesses use to achieve success in a global market environment.