Public Sector Marketing Lessons
Public Sector Marketing Lessons
Introduction:
Public Sector Marketing
(
Open)
This brief Video Introduces the professor and topics to
be covered in the course
- Chapter 1 -Marketing: A Focus on Customer Relationships and Value
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Chapter 2: Linking Marketing and Corporate Strategies
- Chapter 6-Consumer Behavior
- Chapter 10 -Market Segmentation, Targeting, and Positioning
- Chapter 11-Developing New Products and Services
- Chapter 12-Managing Products and BrandsChapter 13-Managing Services
- Chapter 14:- Pricing: Relating Objectives to Revenues and Costs
- Chapter 15: -Pricing: Arriving at the Final Price
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Chapter 20: -Advertising, Sales Promotion, and Public Relations
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hapter 21:- Personal Selling and Sales Management
Course
Content, Lessons, and Tests: Public Sector Marketing
(Open)
The lessons and topics for this course are provided
in audio and video format. A test will follow the conclusion
of each lesson to verify the concepts covered have been
learned.
Review
of Topics and Lessons: Public Sector Marketing
(Open)
A outline of the topics covered in this course is provided
in video format.
Conclusion:
Public Sector Marketing
(Open)
Final notes and comments about the course made by the
author.