|
The following course in Retail Management is provided in its entirety by Atlantic
International University's "Open
Access Initiative" which strives to make knowledge
and education readily available to those seeking advancement
regardless of their socio-economic situation, location
or other previously limiting factors. The University's Open Courses are
free and do not require any purchase or registration,
they are open to the public.
Objectives for Retail Management:
To develop knowledge of contemporary retail management
issues at the strategic level. To describe and analyse the way
retailing works, specifically the key activities and relationships.
To provide an academic underpinning to the above through the
application of retailing theory and research.
Description for Retail Management:
- Understand effective methods and strategies required for retail management.
- Understand how to utilize resources and techniques used in retail management.
- Understand analysis of store location, merchandising, products and pricing.
Introduction:
Retail Management (Open)
This brief Video Introduces the professor and topics
to be covered in the course
Course
Content, Lessons, and Tests: Retail Management
(Open)
The lessons and topics for this course are provided
in audio and video format. A test will follow the conclusion
of each lesson to verify the concepts covered have been
learned.
Review
of Topics and Lessons: Retail Management
(Open)
A outline of the topics covered in this course is provided
in video format.
Conclusion:
Retail Management (Open)
Final notes and comments about the course made by the
author.
Resources and Bibliography
Retail Management: A Strategic Approach- 9th edition, Berman, B. and
Evans, J. R. (2003). Prentice Hall The entire book is accessible online at
http://wps.prenhall.com/bp_berman_retail_9/42/10853/2778389.cw/index.html
|
