The following course in International Marketing is provided in its entirety by Atlantic International University's "Open Access Initiative " which strives to make knowledge and education readily available to those seeking advancement regardless of their socio-economic situation, location or other previously limiting factors. The University's Open Courses are free and do not require any purchase or registration, they are open to the public.
Objectives for International Marketing:
Within this course, students will study and gain the necessary knowledge and strategic patterns that businesses use to achieve success in a global market environment.
Course Description for International Marketing:
In defining international marketing, Philip Kotler, the author ofMarketing Insights From A to Z… states that it’s a “business without borders” that enables the “best growth paths for a business.” According to the author, the best benefit to marketing internationally is in helping a company to diversify their risks by creating products and services that mature at home and that are growing abroad.
Within this course, students will study and gain the necessary knowledge and strategic patterns that businesses use to achieve success in a global market environment.
Introduction:
International Marketing
(Open)
This brief Video Introduces the professor and topics
to be covered in the course
Course
Content, Lessons, and Tests: International Marketing
(Open)
The lessons and topics for this course are provided
in audio and video format. A test will follow the conclusion
of each lesson to verify the concepts covered have been
learned.
Review
of Topics and Lessons: International Marketing
(Open)
A outline of the topics covered in this course is provided
in video format.
Conclusion:
International Marketing
(Open)
Final notes and comments about the course made by the
author.
Resources and Bibliography
Kotler, Philip (2003).Marketing Insights From A to Z: 80 Concepts Every Manager Needs To Know. Hoboken, NJ: John Wiley & Sons, Inc.
Rifkin, Jeremy (2000).
The Age of Access:
The New Culture of Hypercapitalism Where All of Life is a Paid-For Experience.
New York, NY: Jeremy P. Tarcher/Putman and Penguin