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Public Sector Marketing
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Public Sector Course
Public Sector Marketing Course
Public Sector Marketing Course

The following course in Psychology is provided in its entirety by Atlantic International University's "Open Access Initiative" which strives to make knowledge and education readily available to those seeking advancement regardless of their socio-economic situation, location or other previously limiting factors. The University's Open Courses are free and do not require any purchase or registration, they are open to the public. 

Objectives for Public Sector Marketing:

  • To develop an understanding of Public Sector Marketing
  • Understand Managing, Products, Services and Brands
    1. Understand Pricing, Advertising, and Sales Management

Course Description for Public Sector Marketing:

An introductory overview of labor relations concepts within the framework of the public sector.

Introduction: Public Sector Marketing (Open)
This brief Video Introduces the professor and topics to be covered in the course

Course Content, Lessons, and Tests: Public Sector Marketing (Open)
The lessons and topics for this course are provided in audio and video format. A test will follow the conclusion of each lesson to verify the concepts covered have been learned.

Review of Topics and Lessons: Public Sector Marketing (Open)
A outline of the topics covered in this course is provided in video format.

Conclusion: Public Sector Marketing (Open)
Final notes and comments about the course made by the author.


Resources and Bibliography

  1. Marketing- 6th edition, Berman, E. N., Kerin, R. A., Hartley, S. W., & Rudelius, W. (1999). McGraw Hill College Division. The entire book is accessible online at http://www.mhhe.com/business/marketing/berkowitz/book/book.mhtml