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Public Sector Marketing
Public Sector Marketing: Lessons
Public Sector Marketing: Lessons

Introduction: Public Sector Marketing (Open)
This brief Video Introduces the professor and topics to be covered in the course
  1. Chapter 1 -Marketing: A Focus on Customer Relationships and Value
  2. Chapter 2: Linking Marketing and Corporate Strategies
  3. Chapter 6-Consumer Behavior
  4. Chapter 10 -Market Segmentation, Targeting, and Positioning
  5. Chapter 11-Developing New Products and Services
  6. Chapter 12-Managing Products and BrandsChapter 13-Managing Services
  7. Chapter 14:- Pricing: Relating Objectives to Revenues and Costs
  8. Chapter 15: -Pricing: Arriving at the Final Price
  9. Chapter 20: -Advertising, Sales Promotion, and Public Relations
  10. hapter 21:- Personal Selling and Sales Management

Course Content, Lessons, and Tests: Public Sector Marketing (Open)
The lessons and topics for this course are provided in audio and video format. A test will follow the conclusion of each lesson to verify the concepts covered have been learned.

Review of Topics and Lessons: Public Sector Marketing (Open)
A outline of the topics covered in this course is provided in video format.

Conclusion: Public Sector Marketing (Open)
Final notes and comments about the course made by the author.