Course Description for Public Sector Marketing:

An introductory overview of labor relations concepts within the framework of the public sector.

Topics and Lessons for Public Sector Marketing:

1. Chapter 1 -Marketing: A Focus on Customer Relationships and Value
2. Chapter 2: Linking Marketing and Corporate Strategies
   
3. Chapter 6-Consumer Behavior
4. Chapter 10 -Market Segmentation, Targeting, and Positioning
5. Chapter 11-Developing New Products and Services
6. Chapter 12-Managing Products and BrandsChapter 13-Managing Services
7. Chapter 14:- Pricing: Relating Objectives to Revenues and Costs
8. Chapter 15: -Pricing: Arriving at the Final Price
9. Chapter 20: -Advertising, Sales Promotion, and Public Relations
   
10. hapter 21:- Personal Selling and Sales Management
    

Objectives for Public Sector Marketing:

• To develop an understanding of Public Sector Marketing
• Understand Managing, Products, Services and Brands
  1. Understand Pricing, Advertising, and Sales Management