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Public Sector Marketing
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Public Sector Marketing: Resources
Public Sector Marketing: Resources
  1. Marketing- 6th edition, Berman, E. N., Kerin, R. A., Hartley, S. W., & Rudelius, W. (1999). McGraw Hill College Division. The entire book is accessible online at http://www.mhhe.com/business/marketing/berkowitz/book/book.mhtml